- not so much the FUNCTION of something, but rather the DESIGN
- not so much ARGUMENT as STORY
- not so much FOCUS on something, but its SYMPHONY with others
- not so much LOGIC, but rather EMPATHY
- not so much all SERIOUSNESS, but also PLAY
- not so much ACCUMULATION of knowledge, but rather seeking its MEANING
In the past, the function of something has always been what has made it better than another. A car, with more features, greater speed, more abilities, has always been more popular. But as globalisation increases, and as the technology increases, differences between functions will become smaller. Abilities between cars, for example, will be minimal as all companies can find the same technology to produce relatively the same products in terms of functionality. It is at this point that design becomes important. How these functions are presented, the way in which they can be included, this will determine how much one product stands out above another. Therefore, design, the product of creativity, needs to be employed to increase appeal and speciality, and design will increasingly be what consumers look for when they look for products.
Argument pushes the one sided view. In an argument, a person defends his view or opinion against that of another. This has often been how decisions have been made, with the prevailing opinion or view defining how something is done, or whether it is done at all. However, this often results in products or decisions being rather similar to another's since most people think the same as to what is the best, and the minority who think differently don't get their way because their argument often isn't strong enough. Story links creativity to the ideas, which enhances what the original idea was trying to convey, and gives it a particular uniqueness that could not have come without it.
Focus is usually a good thing. It allows for concentration, which often results in good quality work and produce, along with high levels of efficiency. Children are taught to learn how to focus on tasks and jobs in order to do them better, and focus more on themselves than on the world around them, to achieve the best results. However, focus itself is not always enough to produce the best that can be made. Symphony involves drawing together things from the surroundings, things that are related, things from other people and blend them in harmony in order to create the well oiled machine that can do more, with greater levels of variation, creativity, and quality. Focus is by no means unimportant, but provides for a rather narrow path that is hard to expand and develop. Symphony allows incorporation of new ideas, as well as promoting acceptance and harmony.
Logic is the work of the left brain. It stores the information that we receive, accumulating it, analysing it, utilising it. Logic is the fundamental basis for actions and decisions, for us to decide what is technically right or wrong.
